Finding local businesses worth reaching out to is one problem. Tracking each one through a sales process — who was contacted, what stage they are at, what to follow up on — is a completely different problem. Doing only the first produces a list that goes stale.
What this needs
A way to find candidate businesses in a target area, not just a static list someone compiled once. A record per lead that captures more than a name and address — contact details, interactions logged over time, and a signal of how promising the lead is. A visible pipeline stage so nothing falls through the cracks. A follow-up mechanism so a lead does not go silent for weeks after one contact.
What runs today in Vedron
Vedron’s CRM sources local business leads via OpenStreetMap’s Overpass API for a configured geographic area, then runs an automated website audit on each one to add real signal beyond “this business exists nearby”. Leads, contacts and every logged interaction live in structured records, with a pipeline stage and priority score attached. Follow-up reminders are scheduled on the lead itself.
Being precise: lead sourcing here is powered by OpenStreetMap, not a Google Maps/Places integration — worth knowing exactly what data source is behind it. This is a sales-prospecting pipeline (new business discovery and outreach), not an ongoing customer-relationship or support-ticket system. Those are separate.
Common questions
Can the lead-sourcing area be reconfigured? Yes. The geographic scope is a configuration input, not fixed to one location.
What does the website audit check? An automated pass over each sourced business’s website to add qualifying signal to the lead record. Useful for prioritising outreach rather than treating every sourced lead as equally promising.
Is this the same system that tracks my existing customers? No. This is a sales-prospecting pipeline, distinct from order history, support and warranty tracking.
Talk to us about your setup
Book a short call. Beta clients get two months of custom setup on us.